{"id":187,"date":"2026-03-05T10:19:32","date_gmt":"2026-03-05T09:19:32","guid":{"rendered":"http:\/\/golfdecisionlab.com\/?page_id=187"},"modified":"2026-03-05T13:26:57","modified_gmt":"2026-03-05T12:26:57","slug":"pourquoi-le-livre-penser-avant-de-swinguer","status":"publish","type":"page","link":"http:\/\/golfdecisionlab.com\/en\/pourquoi-le-livre-penser-avant-de-swinguer\/","title":{"rendered":"Why think before you swing"},"content":{"rendered":"<div class=\"wp-block-cover alignfull wp-duotone-dark-grayscale\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"700\" class=\"wp-block-cover__image-background wp-image-208\" alt=\"\" src=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/16814080911_PGA_Championship.jpg\" data-object-fit=\"cover\" srcset=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/16814080911_PGA_Championship.jpg 1000w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/16814080911_PGA_Championship-300x210.jpg 300w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/16814080911_PGA_Championship-768x538.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-ast-global-color-2-color has-text-color has-link-color has-large-font-size wp-elements-7e57caa8439dfaeced7f7b67dc830340\">Why think before you swing<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignfull has-ast-global-color-2-color has-ast-global-color-0-background-color has-text-color has-background has-link-color wp-elements-d256b3a0da203611b4a86e4c5a31445d\">Who I am and my journey<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/IMG_8794-768x1024.jpg\" alt=\"Laurent Agostini auteur de Golf Decision Lab et Penser avant de Swinguer\" class=\"wp-image-88 size-full\" srcset=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/IMG_8794-768x1024.jpg 768w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/IMG_8794-225x300.jpg 225w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/IMG_8794-1152x1536.jpg 1152w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/IMG_8794-1536x2048.jpg 1536w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/IMG_8794-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>My name is Laurent Agostini.<\/p>\n\n\n\n<p>I have been playing golf since childhood. I was around ten years old when I first discovered the game in the Yvelines region of France, through school. At the time, I was mostly passionate about soccer. Golf felt strange to me\u2014almost elitist, quiet, slow. <\/p>\n\n\n\n<p>And it was far from home. My parents couldn\u2019t take me there regularly. So golf quietly disappeared from my life, just as it had entered it. <\/p>\n\n\n\n<p>But it stayed somewhere in the background. Like a vague promise: one day, I would come back to it.<\/p>\n\n\n\n<p>That day came in the late 1990s. My father was friends with an architect who had taken part in building the Saint-Marc golf course. We started going there together. Every Sunday, we would take a lesson.<\/p>\n\n\n\n<p>That\u2019s when golf became something more than just a sport.<\/p>\n\n\n\n<p>My father is twenty-five years older than me. We couldn\u2019t play soccer together. Or tennis. But in golf, age fades away. The handicap levels the field. The course brings people together.<\/p>\n\n\n\n<p>We shared much more than rounds: club competitions, trips, beautiful courses. Golf became a shared language, a way of being together.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-2-color has-ast-global-color-0-background-color has-text-color has-background has-link-color wp-elements-a44ab344f7b56b618bc5e5239cb8a90f\">The turning point: Tiger Woods<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<p>In the mid-1990s, a player began to emerge: Tiger Woods.<\/p>\n\n\n\n<p class=\"translation-block\">I\u2019m a business school student. His name is everywhere. One day, I see his photo on the cover of Le Point. At the time, seeing a golfer on the front page of a mainstream French magazine is almost unthinkable.<\/p>\n\n\n\n<p>Tiger changed something.<\/p>\n\n\n\n<p>He made golf more physical, modern, and spectacular. He brought a new level of intensity to the game. On TV, I watched the majors on Canal+. I remember a WGC at Firestone that ended almost in the dark, with spectators lighting the course with their lighters.<\/p>\n\n\n\n<p>At that moment, how could you not love this game?<\/p>\n\n\n\n<p>Golf became a passion.<\/p>\n\n\n\n<p>Not yet a project.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/dja220405_masters018.jpg\" alt=\"Cr\u00e9dit photo : Icon Sportswire \/ MyGolfMedia.com\" class=\"wp-image-219 size-full\" srcset=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/dja220405_masters018.jpg 1000w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/dja220405_masters018-300x200.jpg 300w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/dja220405_masters018-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-2-color has-ast-global-color-0-background-color has-text-color has-background has-link-color wp-elements-bd8dc943e32114e6594ff932685b08f3\">The birth of an independent media<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Jeudegolf.org r\u00e9sum\u00e9 en 2 minutes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/K-UZwP09WNM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Reportage au PGA Merchandise Show 2016 : Le convention center\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1JyMvDSAT0M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>In the early 2000s, the internet exploded. Digital became my profession.<\/p>\n\n\n\n<p>I built websites, observed user behavior, and analyzed strategies. At the same time, I read a lot of golf media. <em>Golf Digest<\/em>. Mais quelque chose me d\u00e9range.<\/p>\n\n\n\n<p>The time gap first: magazines were reporting on events that had happened months earlier.<\/p>\n\n\n\n<p>Then the tone: smooth, commercial, rarely critical.<\/p>\n\n\n\n<p>I saw the marketing mechanics. The storytelling. And above all, the lack of perspective.<\/p>\n\n\n\n<p>In 2010, almost by accident, I created MyGolfMedia. <strong>JeudeGolf.org<\/strong>.<\/p>\n\n\n\n<p>No business plan. No media strategy. Just a domain name registered on a summer evening.<\/p>\n\n\n\n<p>The first articles were imperfect. I wrote whenever I had time.<\/p>\n\n\n\n<p>And yet.<\/p>\n\n\n\n<p>Within six months, the site went from zero to <strong>5 000 visits<\/strong>.<br>En un an, <strong>50 000 visits<\/strong>.<br>Within six months, the site went from zero to 5,000 visits. Within a year, 50,000 visits. By 2013, more than 110,000 visits per year. <strong>110 000 visites annuelles<\/strong>.<\/p>\n\n\n\n<p>I hadn\u2019t planned any of it.<\/p>\n\n\n\n<p>But the audience was ready.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-2-color has-ast-global-color-0-background-color has-text-color has-background has-link-color wp-elements-05cdf890f2c40fc0f6f4628e20de1621\">Fifteen years of golf journalism<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:56% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/rory-1-1024x768.png\" alt=\"Rory McIlroy en conf\u00e9rence de presse lors de l\u2019Omega European Masters 2019 \u00e0 Crans-Montana&quot;\" class=\"wp-image-226 size-full\" srcset=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/rory-1-1024x768.png 1024w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/rory-1-300x225.png 300w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/rory-1-768x576.png 768w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/rory-1-1536x1152.png 1536w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/rory-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Between 2013 and 2021, growth exceeded everything I had imagined.<\/p>\n\n\n\n<p>The site gradually became <strong>the leading digital golf media platform in France,<\/strong>reaching nearly <strong>650,000 visits per year.<\/strong>.<\/p>\n\n\n\n<p>Without a group behind it.<br>Without a massive marketing budget.<\/p>\n\n\n\n<p>Simply through a clear editorial vision: <strong>independent, well-documented golf information.<\/strong>.<\/p>\n\n\n\n<p>Over the years, I published <strong>more than 5,000 articles.<\/strong>.<\/p>\n\n\n\n<p> I interviewed some of the biggest players and key figures in golf:<\/p>\n\n\n\n<p>Rory McIlroy<br>Sergio Garcia<br>Tommy Fleetwood<br>Phil Mickelson<br>Thomas Pieters<br>Rapha\u00ebl Jacquelin<br>Gr\u00e9gory Bourdy<\/p>\n\n\n\n<p>I also met with executives from major equipment brands in the United States, particularly in Carlsbad, the global center of the golf industry.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-2-color has-ast-global-color-0-background-color has-text-color has-background has-link-color wp-elements-6909cff6ab7b9d71e8dde52301de03e0\">Understanding equipment at a deeper level<\/h2>\n\n\n\n<p>Gradually, I began to specialize in equipment analysis.<\/p>\n\n\n\n<p>Searches related to drivers, irons, and golf balls account for nearly <strong>30% of the site\u2019s traffic.<\/strong>.<\/p>\n\n\n\n<p>I developed rigorous testing protocols using <strong>TrackMan<\/strong>I spent hours analyzing data, comparing clubs, and studying settings.<\/p>\n\n\n\n<p>And one day, I realized an uncomfortable truth:<\/p>\n\n\n\n<p>drivers barely improve from one year to the next.<\/p>\n\n\n\n<p>The gains being promoted are often marginal.<\/p>\n\n\n\n<p>What really makes a difference is the settings, the shafts, and the fitting.<\/p>\n\n\n\n<p>I then shifted my editorial approach.<\/p>\n\n\n\n<p>I started talking about fitting rather than revolution.<\/p>\n\n\n\n<p>I started questioning exaggerated claims.<\/p>\n\n\n\n<p>I refused easy rankings.<\/p>\n\n\n\n<p>This independence earned me as many readers\u2026 as enemies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-2-color has-ast-global-color-0-background-color has-text-color has-background has-link-color wp-elements-11146c09fcdd6e27cce3a58e3fc2a7e6\">The end of a cycle<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 24%\"><div class=\"wp-block-media-text__content\">\n<p>In 2022, the site became <strong>MyGolfMedia<\/strong> with the ambition of building a European golf media platform.<\/p>\n\n\n\n<p>But the 2020s reshaped the media economy.<\/p>\n\n\n\n<p>YouTubers captured attention.<br>Algorithms favored short, spectacular content.<br>Long-form analysis became harder to sustain financially.<\/p>\n\n\n\n<p>In July 2025, a major cyberattack destroyed the site\u2019s infrastructure.<\/p>\n\n\n\n<p>Fifteen years of work disappeared.<\/p>\n\n\n\n<p class=\"translation-block\">More than 5000 articles, 12 000 images, hundreds of videos.<\/p>\n\n\n\n<p>In November 2025, the court ordered the company\u2019s liquidation.<\/p>\n\n\n\n<p>It marked the end of a business.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/mygolfmedia-768x1024.jpg\" alt=\"Flyer de promotion MyGolfMedia pr\u00e9sent\u00e9 devant un practice de golf&quot;\" class=\"wp-image-230 size-full\" srcset=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/mygolfmedia-768x1024.jpg 768w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/mygolfmedia-225x300.jpg 225w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/mygolfmedia-1152x1536.jpg 1152w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/mygolfmedia-1536x2048.jpg 1536w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/mygolfmedia-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-2-color has-ast-global-color-0-background-color has-text-color has-background has-link-color wp-elements-63b2e96630e2ce844d837f597aa8aac9\">Why this book<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/livre-pensers-swinguer-683x1024.png\" alt=\"Livre &quot;Penser avant de swinguer \u2013 Tome 1&quot; de Laurent Agostini, ouvrage sur la strat\u00e9gie et la compr\u00e9hension du mouvement au golf.\" class=\"wp-image-205 size-full\" srcset=\"http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/livre-pensers-swinguer-683x1024.png 683w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/livre-pensers-swinguer-200x300.png 200w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/livre-pensers-swinguer-768x1152.png 768w, http:\/\/golfdecisionlab.com\/wp-content\/uploads\/2026\/03\/livre-pensers-swinguer.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>This book is not a monument.<\/p>\n\n\n\n<p>It is a reconstruction.<\/p>\n\n\n\n<p>For fifteen years, I analyzed golf from every angle:<\/p>\n\n\n\n<p class=\"translation-block\">technic, golf equipment, strategy, player psychology<\/p>\n\n\n\n<p>I observed one simple thing:<\/p>\n\n\n\n<p>Most golfers are looking for technical solutions to their problems.<\/p>\n\n\n\n<p>Mais le golf est avant tout <strong>un jeu de d\u00e9cisions<\/strong>.<\/p>\n\n\n\n<p>This book brings together what I wish I had understood before I started playing the game.<\/p>\n\n\n\n<p>Because a website can disappear.<\/p>\n\n\n\n<p>But a book remains.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-ast-global-color-2-color has-ast-global-color-0-background-color has-text-color has-background has-link-color wp-elements-ce18ebdf8602d29cb9cb9cfb39956ffd\">Discover the book on Amazon in Kindle format: <a href=\"https:\/\/www.amazon.fr\/dp\/B0GQVN8784\/ref=sr_1_1?__mk_fr_FR=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;crid=26UM8DORX48JP&amp;dib=eyJ2IjoiMSJ9.d0EHlD5fbQYzH5SivfhvbA.WClrJyVEBu4gU1p95C8skUqD46KMo004IqQW9E_BK3A&amp;dib_tag=se&amp;keywords=penser+avant+de+swinguer&amp;qid=1772698786&amp;s=books&amp;sprefix=penser+avant+de+swingue%2Cstripbooks%2C228&amp;sr=1-1\" target=\"_blank\" rel=\"noopener\">That's here !<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>Qui suis-je et quel a \u00e9t\u00e9 mon parcours ? Je m\u2019appelle Laurent Agostini. Je joue au golf depuis l\u2019enfance. J\u2019avais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-187","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/golfdecisionlab.com\/en\/wp-json\/wp\/v2\/pages\/187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/golfdecisionlab.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/golfdecisionlab.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/golfdecisionlab.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/golfdecisionlab.com\/en\/wp-json\/wp\/v2\/comments?post=187"}],"version-history":[{"count":18,"href":"http:\/\/golfdecisionlab.com\/en\/wp-json\/wp\/v2\/pages\/187\/revisions"}],"predecessor-version":[{"id":264,"href":"http:\/\/golfdecisionlab.com\/en\/wp-json\/wp\/v2\/pages\/187\/revisions\/264"}],"wp:attachment":[{"href":"http:\/\/golfdecisionlab.com\/en\/wp-json\/wp\/v2\/media?parent=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}